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  • Line extension application Types of marketing

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  • Brand Extension Types Examples Line Extension Vs Brand

    Brand extension is the use of the same brand name to launch a new product in a different product line On the other hand Line extension is the use of the same brand to launch and market a new product in the same product line Line extension only represents an increase in a product s line s depth

  • Benefits of a product line extensionTHE Marketing Study

    A product line extension is any new product brought to market that is in the same product category that the firm already produces and markets And a product category is related set of productssuch as dairy products computer products furniture motor vehicles and so on

  • Product Line Extension Strategy Your Business

    Product Line Extension Strategy A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you Extending a product line involves adding new features to existing products rather than developing completely new products This

  • The Logic of Product Line Extensions

    Whether or not to extend a product line is above all a matter of common sense At a bare minimum an extension must pass the simple tests of consumer benefit share of requirements growth brand

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  • Building Your Brand with Brand Line Extensions Ag

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  • What is Product Line Definition Explanation Examples

    What is A Product Line According to Philip Kotler a product line can be defined as a group of products that are closely related because they function in a similar manner and sold to the same customer groups are marketed through these same types of outlets fall within given price range In the above definition Philip Kotler emphasizes a few points which I want to discuss below

  • Brand Extension The Benefits and PitfallsS GE

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  • 14 Examples of Product ExtensionSimplicable

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  • The impact of product line extensions and consumer goals

    How do vertical product line extensions influence a retailer s price image Conventional wisdom suggests that adding an upscale or downscale item to a product line has a directionally consistent impact on price image such that upscale extensions increase price image and downscale extensions decrease price

  • Vertical Versus Horizontal Line Extension Strategies

    line extension literature it is not clear whether brands are better off expanding their product lines horizontally such as offering new flavors colors sizes or scent variants of their existing products or expanding vertically such as offering qualitatively new products at different price levels

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  • PRODUCT LINE EXTENSION meaning in the Cambridge

    product line extension definition 1 the addition of a product or service with different features sizes prices etc to an Learn more

  • Product Line Definition Examples How does it Work

    The term product line extension refers to the situation where a company introduces a new product that somewhat different than the company s existing range of products The idea behind this strategy is to expand the number of options available to a customer under a single brand

  • Product Line and Product Mix Boundless Marketing

    Product Line Extensions A product line extension is the use of an established product s brand name for a new item in the same product category Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors forms colors added ingredients or package sizes

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  • What is product line pricing definition examples and 4

    The goal of product line pricing is to maximize profits by positioning new products with the highest number of features or with the most cutting edge individual features at the highest price point At the same time you ll be keeping a base product i e one with fewer or older features with lower performance expectations on sale as a lower

  • 9 Line Extension Examples for 2020 from Coke to Honda

    The new product needs to be on the market while the existing products are still offered to be considered a line extension A new product that replaces an old product in the lineup is regarded as a product update not a line extension Sometimes a line extension is called a product extension Both terms mean the same thing

  • VERTICAL PRODUCT LINE EXTENSION STRATEGIES

    product line extensions In contrast the transfer of peripheral associations appears to be range dependent increasing or decreasing linkages between such associations and the product line extension according to the range level considered Key words Vertical product line extension brand image halo effect social representations

  • Vertical Line Extension Decisions in a Competitive Market

    One important reason for offering customized products is to satisfy consumers need for product uniqueness In this paper we take consumers unique preferences into account to examine how firms make decisions on vertical line extensions with introducing a customized product This study develops the consumer s utility function which captures consumers #x2019 behavioural and

  • What s the Difference Between Line Extension and Brand

    Lastly you ll need to present your new product to them in a location and at a price point that will encourage them to make the purchase Launching a new product via line extension or brand extension is a great way to further live up to your brand promise

  • Line Extension Branding Strategy Insider

    Line Extension Product line extension can be an opportunity for brands who have the discipline to keep their focus Line Extension October 05th 2010 Brands Weaken Through Line Extension By Al Ries

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  • Red Bull Brand Strategy Product Line Extension

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